Ongoing Affect

Category: Resources

  • A General Approach to Grow Social Media

    I say to clients think of the three C’s: content, consistency and community.

    Create content (short form video being best on Instagram at the moment) that provides value to your clients audience. You’ve got less than 3 seconds to grab someone so hooks are important and making it super clear straight off the bat on what’s in it for them.

    As people have said – be consistent. Sure, two posts a day is ideal BUT this will obvs depend a lot on resource available to you to create that much content. Instead I’d say create a strategy that’s realistic to start with – If your client is currently posting 3 x a week, first aim to up that to 5 and assess from there. Better to be consistent so your audience knows what to expect from the channel than go all guns blazing with 3 posts a day for a month then not be able to maintain that.

    Community is important and one a lot of people overlook. They’ll post their content and then think “woo job done” but your team/your client needs to be actively engaging with your audience, promptly responding to comments etc. That way your audience feel valued and are more likely to stick around. I’d rather a client have 5k engaged followers than 10k that never engage with the content or convert into the behavior your client wants.

    Also, really track your content analytics to analyze what’s performing/what isn’t to spot performance trends in what you’re putting out there and then you can adapt your strategy to most effectively use the resource available to you to create more content that resonates with your audience.

    Finally – as you say, organic growth will be slow. If they’ve got budget for paid then that will be a key component.

  • The All-in-One AdTech Marcom Software Solution

    Title: Streamline Your Advertising Campaigns with OngoingAffect: The All-in-One AdTech Marcom Software Solution

    Introduction: In today’s fast-paced digital world, effective advertising is crucial for businesses of all sizes. Whether you’re a small startup or a multinational corporation, the success of your marketing campaigns depends on harnessing the power of cutting-edge technology. That’s where OngoingAffect steps in. As a leading AdTech Marcom software company, OngoingAffect offers a comprehensive suite of tools and features designed to streamline your advertising efforts and maximize your marketing ROI.

    1. Simplify Your Workflow: OngoingAffect understands the complexities of managing advertising campaigns. With their user-friendly interface and intuitive design, they empower marketers to navigate the ad landscape with ease. From planning and execution to monitoring and optimization, their software simplifies the entire workflow, saving you time and resources.
    2. Data-Driven Insights: Making informed decisions is paramount in advertising. OngoingAffect provides you with powerful data-driven insights that unlock the true potential of your campaigns. With detailed analytics and performance tracking, you gain valuable information on audience behavior, ad engagement, conversion rates, and more. Armed with this knowledge, you can fine-tune your marketing strategies and optimize your budget allocation for maximum impact.
    3. Advanced Targeting Capabilities: One of the key strengths of OngoingAffect lies in its advanced targeting capabilities. By leveraging sophisticated algorithms and machine learning, their software enables you to precisely target your desired audience segments. Whether you’re aiming for specific demographics, interests, or geographic locations, OngoingAffect helps you deliver personalized and relevant ads, increasing the likelihood of conversion and customer satisfaction.
    4. Cross-Channel Campaign Management: In today’s multi-channel advertising landscape, reaching your audience through various platforms is essential. OngoingAffect integrates seamlessly with different advertising channels, including social media platforms, search engines, websites, and more. With a unified dashboard, you can manage and optimize your cross-channel campaigns effectively, ensuring consistent messaging and a cohesive brand presence.
    5. Creative Collaboration and Asset Management: Collaboration is key to successful advertising campaigns, and OngoingAffect understands this. Their software provides a collaborative workspace for your creative team to brainstorm ideas, iterate on designs, and create compelling ad content. Additionally, OngoingAffect’s asset management capabilities enable you to organize and centralize your creative resources, ensuring easy access and version control for efficient collaboration.
    6. Real-Time Performance Monitoring: Timing is crucial in advertising, and OngoingAffect equips you with real-time performance monitoring. Their software tracks the performance of your ads as they are live, allowing you to quickly identify underperforming campaigns or capitalize on successful ones. With instant insights, you can make data-driven decisions on-the-go and implement necessary adjustments to optimize your results.
    7. A/B Testing and Optimization: To continuously improve your advertising efforts, A/B testing is essential. OngoingAffect simplifies the process by offering built-in A/B testing capabilities. You can experiment with different ad variations, targeting parameters, and creatives, and OngoingAffect will analyze the results to determine the best-performing elements. This iterative approach ensures that your campaigns are constantly optimized for maximum engagement and conversions.

    Conclusion: In the ever-evolving landscape of digital advertising, OngoingAffect stands out as a comprehensive AdTech Marcom software solution. By combining user-friendly interfaces, data-driven insights, advanced targeting, cross-channel management, collaborative features, real-time monitoring, and optimization tools, OngoingAffect empowers marketers to streamline their advertising campaigns and achieve exceptional results. Unlock the true potential of your marketing efforts and stay ahead of the competition with OngoingAffect as your trusted partner in AdTech Marcom software.